In my experiences, men are just as, if not more, insecure as women. Their bravado about their appearance is a direct result of culture. How many times have we heard how men fear that the woman they are interested in is "out of their league"?
Now, as a woman, I have never wondered if someone is out of my league. However, my fiance has expressed insecurities about not being good enough for me.
Men, too, are told what to look like. They must be a certain height, weight, and have a long/thick penis in order to be attractive. This is true in both heterosexual and homosexual culture. The rigidity for male attractiveness is strict. When you look at people who are transgender, who want to appear like a different gender than that which they were assigned according to their sex at birth, the stereotyping for attractiveness is obvious.
If one were to look at the world on a scale where all men must meet the ideal (which we'll call Brad Pitt) and all women must meet the ideal (Angelina Jolie), then none of us fit that and we're all left wanting.
We know women come in all shapes and sizes, but we leave little room for men. Men are just as judged by their appearance. Our society tells us that men aren't, that they have it easier. Anyone who has ever lived with a brother or son going through puberty, especially after his other brothers or friends have already started, knows the challenges associated with this.
Thus, I would call my campaign Real Beauty. I would not change the gender of the sketch artist because I know that men are more comfortable around other men than they are women. They can be themselves. The take home message would remain the same also. You, as a person, regardless of your gender or the expectations of others around you, are beautiful.
The reason campaigns towards men don't exist is because the administrators of government, corporations, etc. are men and disclosing fears about self-worth isn't acceptable for men. It is assumed that men are fine. They have it all. But I've never dated Brad Pitt and I'm certainly no Angelina Jolie. My fiance is beautiful to me and when I try to look at myself through his eyes, I see his Angelina standing in the mirror.
Note:
I spent ALL week struggling to answer this question because my initial reaction was that which my culture has taught: Men are fine. They don't need confidence boosting. Except, I know this isn't true.
